FREE SOCIAL MEDIA STRATEGY FRAMEWORK & 30-DAY CONTENT CALENDAR
Post with Purpose
FREE SOCIAL MEDIA STRATEGY FRAMEWORK
Plus bonus 30-day content calendar.
We get it, running a business is hard enough without social media stealing your nights, draining your energy, and leaving you staring at a messy feed that doesn’t bring results.
You don’t need another hat to wear; you need a plan. That’s why we created this free guide: to cut through the chaos and help you stop posting for the sake of it and start POSTING WITH PURPOSE.
STRATEGY
SOCIAL
CREATIVE
DIGITAL
BRANDING
WHY YOU NEED THIS GUIDE
Running a business is hard enough without social media stealing your nights, draining your energy, and leaving you staring at a messy feed that doesn’t deliver results.
You don’t need another hat to wear — you need a plan.
That’s why we created this FREE Social Media Strategy Framework: to help you stop posting for the sake of it and start posting with purpose.
Common Problems You Might Be Facing
Sound familiar? You’re not alone. Most business owners are:
Posting without a clear plan (and hoping something lands).
Spending hours on content with little to no leads in return.
Struggling to stay consistent week after week.
Feeling drained by the endless “what do I post next?” cycle.
Watching competitors show up strong while you feel stuck.
HOW THIS GUIDE WILL HELP YOU
With our free framework, you’ll:
- Swap guesswork for a crystal-clear strategy.
- Define exactly who you’re speaking to and how to reach them.
- Transform your profiles into conversion-ready assets.
- Save hours with a plug-and-play 30-day content calendar.
- Post with confidence, knowing every piece has a purpose.
- Finally see your social efforts pay off in engagement, leads, and sales.
WHAT YOU WILL LEARN INSIDE
From chaos to clarity, here’s what you’ll achieve:
- Define your goals – track real progress, not just posts.
- Map out your audience – know their pain points & motivators.
- Define your brand voice – stay consistent and recognisable.
- Create your visual identity – align colours & fonts with your brand.
- Optimise your setup – polish bios, links, and analytics.
- Create content that converts – with our 30-day calendar & proven post types.
TESTIMONIALS
Global Health Care
⭐⭐⭐⭐⭐
"One of the best agencies I’ve ever worked with!"
TuffPlans Australia
⭐⭐⭐⭐⭐
"TD increased our organic social media engagement by over 2,000% in just 6 months."
NSW Government
⭐⭐⭐⭐⭐
"The team are raving about TD and all of the work you’ve done!"
VALUED AT $1,999
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ABOUT TACTICAL DIRECTIONS
Full-service creative marketing agency
Tactical Directions (TD) is a boutique full-service creative agency helping shape the future of ambitious brands and growth-focused businesses.
Drawing on more than 25 years of industry experience, our team blends strategy, data-driven insights and creativity to build meaningful communications, influence action and achieve sustainable outcomes.
Whether launching, scaling, or an established brand seeking a transformative shift, Tactical Directions is your partner to achieve something greater, together.
Drawing on more than 25 years of industry experience, our team blends strategy, data-driven insights and creativity to build meaningful communications, influence action and achieve sustainable outcomes.
Whether launching, scaling, or an established brand seeking a transformative shift, Tactical Directions is your partner to achieve something greater, together.
Samantha Foley, Managing Director
With more than 18 years at the forefront of Australia’s marketing and communications industry, Samantha has led campaigns for global brands, government organisations, and ambitious businesses. Known for blending creativity with commercial insight, she ensures every project isn’t just visually compelling, but strategically powerful and results-driven.
Her expertise spans brand development, integrated campaigns, and digital-first and social strategies, always with a focus on maximising impact, streamlining budgets, and delivering measurable outcomes.
As Managing Director, Samantha brings big-picture thinking and proven experience to every client partnership, helping businesses cut through the noise and thrive in competitive markets.
Her expertise spans brand development, integrated campaigns, and digital-first and social strategies, always with a focus on maximising impact, streamlining budgets, and delivering measurable outcomes.
As Managing Director, Samantha brings big-picture thinking and proven experience to every client partnership, helping businesses cut through the noise and thrive in competitive markets.
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